2009 Chicago CMO Collective Photos
Agenda
Photos
At the Governing Body private dinner, Bob Thacker, SVP Marketing & Advertising, OfficeMax, Inc delivers a touching presentation about the breakthrough marketing campaigns OfficeMax has developed over the past years and presented the conclusive results their marketing impacted on the brand.
Opening keynote Mark Addicks, SVP & CMO, General Mills, Inc led the audience of CMOs through the evolution of General Mills brand and how they have targeted in on their brand champions.
Gail Ennis, SVP, Marketing, Omniture and Michael Thomas of E*TRADE Financial discuss the need to embrace a culture of testing and how it can save a brand from wasting time and precious resources.
Al Saltiel, VP Marketing, Navistar International Corporation drives the audience through a lively case study about how Navistar’s new wave of thinking has channeled new media partnerships and elevated the brand.
Mark Snyder, CMO, Kmart Corporation talks about the how he led Kmart to reposition their brand with smart marketing. Kmart has rebuilt their image by keeping their customer at the center of their strategy.
Jim Lecinski, Managing Director of U.S. Sales, Google, Inc, wows the CMO audience with a compelling look at how consumers use the internet to target their needs, and how online marketing can zero in on a new customer. Marketers must adapt as consumers are becoming more selective with how they spend their money.
Aman Datta, Vice President of Roundarch spoke about how they transformed Avis from old school thinking to become a successful digital platform. John Peebles, VP of Online Marketing for Avis Budget Group was there to demonstrate the lessons learned and results achieved.
Lunch keynote, Jackie Huba, Best-Selling Author & Expert on Customer Evangelism engaged the audience with examples of how twitter, blogs, Facebook and other forms of social media can cause major shifts in consumer behavior.
Burt Helm, Marketing Editor, BusinessWeek, moderated a panel on the unfamiliar state of the economy and brand survival. Panelists included were Richard Gerstein, SVP and CMO of Sears, Harit Talwar, CMO, Discover Financial Services and Kevin George, VP & GM, Unilever HPC.
Brad Berens moderated a panel with Kim Feil CMO Walgreen Co, Wally Brewster, SVP, GGP and Carol Wentworth, Vice President, Marketing, True Value Company. These retail leaders compared stories about what is not working, what has been successful and how they are redeveloping their marketing for the next phase.
Legendary Don Schultz, Professor Emeritus-in-Service of Integrated Marketing Communications, Medill School of Journalism
Northwestern University closed the day with an honest look at the need for marketers to transition and strategize their media mix.