Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world’s leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.). He has received honorary degrees from twelve foreign universities.
Jeffrey Hayzlett is a global business celebrity and former Fortune 100 C-Suite Executive. From small businesses to international corporations, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling book, The Mirror Test, celebrity editor to one of the largest-circulation business publications and one of the most compelling figures in global business.
Bonin Bough is the Vice President of Global Digital and Consumer Engagement at Kraft Foods, Inc.
Shaun Stripling has spent 15 years immersed in nearly every aspect of branding for her clients as Strategy Director, so it’s only natural that she would turn her sights on marketing an agency to brand decision-makers. Even so, old habits are hard to break. It’s her insatiable curiosity that fuels her desire to dissect, understand and, ultimately, move consumers to action. She’s been fortunate to lead successful brand-building initiatives for a diverse range of blue-chip brands, including Holland America Line, Wells Fargo, Microsoft, McDonald's, Royal Velvet, Audi of America, NASDAQ and Chateau Ste. Michelle. She even picked up a handful of Gold Effies. Just ask her about the dangerous mission of launching McDonald's McCafe drinks right in Starbucks’ backyard—Seattle. Shaun sees each marketing challenge as an opportunity to explore the human condition, ask smarter questions and sometimes just listen. Some people collect muscle cars or vintage jewelry; she collects people.
Diane has spent the past 20 years immersed in marketing to women initiatives, from bringing thought-leadership to how, when and where brands and women connect, to leading brand-building efforts for clients including T.J.Maxx, Lowe’s Home Improvement, Miller Brewing, Kimberly-Clark, New Balance, Wachovia Bank, Playskool Toys and Nestlé. Diane believes that most brands are failing to address the seismic shifts occurring in the media behaviors of women as a result of the digital, social and mobile revolution.
Karstin is the Vice President of General Business Marketing which has field marketing and seller enablement responsibility across the portfolio of services, solutions and products for enterprise clients. Prior to this she was the Vice President of Channels Marketing. She has held positions in Europe as the Director of Solutions & Integrators and the Director of Marketing for Small & Medium Business. Prior to her positions in Europe, Karstin held roles in sales, marketing and management across the software and solutions businesses.
Mark Bergsrud is Senior Vice President Marketing for United, the world’s leading airline. In this role, Bergsrud is responsible for United’s website, call centers, advertising, electronic and direct marketing, product planning, customer information and distribution planning.
Julie Johnsson, an energy reporter for Bloomberg News, covered United Airlines as an aviation reporter for the Chicago Tribune and Crain's Chicago Business. She has won awards from the Chicago Headline Club and Society of American Business Editors and Writers.
As vice president of strategy and business development for the Digital Marketing Business at Adobe Systems, John Mellor works closely with strategic partners to extend the value and reach of Adobe’s Digital Marketing Suite – the world’s leading digital business optimization platform. Mellor’s responsibilities include driving the Adobe Genesis partner program to integrate the solutions of more than 200 independent software vendors with Adobe’s Digital Marketing Suite. He also builds strategic relationships with Adobe’s partners, which represent the world’s leaders in digital marketing, advertising and publishing, as well as social media, competitive intelligence and customer relationship management systems.
Jay Habegger is a digital media pioneer and co-founder of Boston-based OwnerIQ, Inc. OwnerIQ is an online advertising firm that has invented Ownership Targeting: target your online campaign based on the knowledge of what consumers own.
As vice president of marketing, David Kimbell is responsible for the development of strategic branding and communications initiatives that drive customer growth and loyalty while enhancing the company's position as an industry leader in customer satisfaction. The customer strategy, marketing, brand and media relations teams report to Kimbell.
Rob is the vice president of marketing for Salesforce Radian6. He is responsible for global marketing, social strategy, community engagement and product marketing. Rob joined Salesforce in May of 2011 through the acquisition of Radian6, the industry-leading social media-monitoring platform, used by more than half of the FORTUNE 100 companies.
Lisa Bacus joined American Family Insurance as Vice President of Marketing in March of 2008 after a successful 22-year career with the Ford Motor Company where she held several key positions in Ford’s marketing structure during her tenure. While at Ford, she served in many key roles over two decades, including director of global consumer insights, head of marketing for Ford in Mexico, and brand manager and regional sales manager for Lincoln Mercury.
Jason Weaver is considered an authority in social media with more than 15 years’ experience as an entrepreneur, executive, and innovator. In 2002, years before the launch of Facebook and Twitter, he discovered the power of working collaboratively through social networks to help execute engagement-marketing campaigns within online communities. His invention, Shoutlet, is now a leading Social Media Marketing Platform used by global brands, small businesses, and marketing agencies to build, engage, and measure their social media communication.
With a career spanning nearly three decades, Lisa Donohue has established a record of innovation, client service and leadership. Today, as CEO of Starcom USA, she empowers her company to exceed challenges on behalf of some of the country’s mightiest marketers, connecting them with people through human understanding, real-time business intelligence and creative ideas. Since becoming CEO in 2009, Donohue has spurred creative transformation, establishing Starcom as MEDIA’s 2011 Creative Media Agency of the Year. She also launched Space for Ideas – Starcom’s global approach to connecting people with brands in meaningful ways – which helped Starcom secure business from Anheuser-Busch InBev, Microsoft, Novartis, Burger King, Groupon, Bon-Ton and Universal Theme Parks in 2011 and Darden Restaurants, Best Buy, Harley-Davidson and Mars/Wrigley in 2010. Donohue also made it a priority to launch and invest heavily in the agency’s Data & Analytics practice.
Tracey Scheppach is the innovations lead for SMG’s Starcom MediaVest Group Exchange (SMGx) and simultaneously,the Co-founder and global lead for VivaKi’s The Pool. In her SMGx role, Scheppach is responsible for all strategic and operational oversight of SMGx innovation. A resident expert in addressable advertising, tablets, online video, DVRs, VOD, converged TV, interactive TV, mobile video, set-top box measurement and more, Scheppach helps to invest clients dollars across all cutting edge video contact points. In the addressable space, Scheppach pioneered SMG’s addressable initiative with Comcast and is currently leading the DIRECTV partnership on their upcoming addressable television deployment.
Rich Forester is the VP New Business Development for DIRECTV and has been in that position for almost 8 years. He has helpedto formulate and develop the current ad sales strategies associated with the enhanced programming and interactive advertising opportunities that are deployed by DIRECTV. He is also one of the leaders helping to develop the business strategy behind the rollout of the DIRECTV Addressable Advertising platform. Prior to coming to work for DIRECTV, Rich has had a varied careerthat includes running a national broadcast buying group and holding media sales positions with such companies as ESPN, UPN, Microcast and Univision.
Gina Boswell has recently been named Unilever’s EVP, Personal Care of North America. Gina is responsible for all brand and marketing activities for the $4.5 billion Personal Care portfolio, which is made up of hair care, deodorant, skin cleansing and skin care categories.