New York CMO Collective
November 6, 2012 | Trump SoHo

For more than six decades, The Estée Lauder Companies have been known for trailblazing marketing innovations.  How is this iconic, brand-led business adapting to the challenges and opportunities the 21st century marketing landscape presents? Join Executive Chairman William P. Lauder for a high-level view on the Company’s key areas of focus, in a world of increasingly empowered, informed, sophisticated, and discriminating consumers.

Does your organization have a social strategy? Can the business impact of social be measured? What are best practices for social media marketing? Is social media marketing impacting your bottom line? Most businesses today know there is a need to leverage social platforms as a marketing tool, but very few know how to quantify their efforts and tie them back to ROI. This high-level presentation will address how to develop actionable and consistently measurable metrics to measure social media and its impact on your business.

Hosted By: Adobe

Confronted by the increasing influence of social media, the escalating demands of more empowered customers and the rapid pace of a more digitally driven world, Chief Marketing Officers—and the teams they lead—are grappling with sweeping market forces that have the power to radically change the way they create and deliver value to their customers. IBM sought the perspectives of CMOs from around the world. We conducted more than 1,700 in-depth, face-to-face interviews with CMOs from companies of various sizes, across a wide range of industries and regions. Hear the findings from our 2011 Global Chief Marketing Officer Study and learn how these findings can help you gain a competitive advantage in the new marketing landscape.

Hosted By: IBM

Consumers’ lives have become digitized, primarily driven by ubiquitous computing devices, leaving a wealth of consumer behavioral data that can be harnessed to drive customer acquisition and retention. But this ‘data deluge’ presents both an opportunity and a challenge as marketers try move beyond the costly, resource-intensive process of storing stagnant legacy data in favor of runtime multivariate decision platforms that produce immediately actionable insight to improve the effectiveness and efficiencies of digital media.

Hosted By: DataXu

In the new era of communication, the role of Chief Marketing Officer is more challenging – and more critical – than ever. The media landscape has advanced far beyond print, TV, and radio. Social media is changing the way companies communicate and how customers interact with brands. With new technologies emerging at an astonishing pace, how do CMOs prepare for what’s next, while harnessing the power of now? How can they adapt and use new platforms to bring value to their business? This session will explore how companies are engaging their audiences and driving results across the media spectrum, as well as how the CMO role has evolved to become more strategic for the overall business.

As technology evolves and the world becomes mobile, it is imperative that marketers connect customer desires to brand objectives. Customizing experiences for your consumers is more important than ever.  How do you make consumer engagement more personable in our mobile world?

In this group discussion, we will discuss the importance of mobilizing your brand, where and how to engage your customer in a mobile context, and consumer trends in smartphone and tablet adoption.

Hosted By: AT&T

The world is facing a demographic “agequake.” Falling birthrates combined with increasing longevity mean that, for the rest of the century, the fastest growing consumer group will be people over the age of 60. A.T. Kearney’s Global Consumer study gained meaningful insights about this aging consumer group.

In this discussion group session, we will explore new ways of thinking about how marketers can target this powerful market segment.

Hosted By: A.T. Kearney

Consumer data has become real-time thanks to all the new social sources. The challenge is no longer finding consumer data; it’s making sense of it all.  A marketer’s mission is now connecting the dots–finding actionable information and funneling it to all marketing functions.

In this discussion group session, we will explore new ways of thinking about how marketers can use this powerful source of data to make better and smarter marketing decisions.

Hosted By: Networked Insights

For years, major retailers have transformed assets, in-store and otherwise, into revenue generating co-op and MDF opportunities for their suppliers; e.g. in-store TV ads, signage, circulars, etc.  Today, there is a new asset that retailers are increasingly looking to convert into a profit-making media channel: visitors to their website.  In 2011, Amazon, Best Buy and Walmart all invested in building or buying media companies to transform their website visitation into profitable new media opportunities.  In the process, they are changing the face of display advertising and co-operative marketing online.
 
In this discussion group, we will discuss how this new trend will revolutionize co-operative marketing in the digital channel.  In addition, we will explore how the barriers to entry for all retailers and manufacturers to follow suit are disappearing, and how companies of all sizes are converting their digital assets into new marketing opportunities and revenue streams using today’s technology and resources.

Hosted By: OwnerIQ

The web is allowing marketers to make the impossible, possible. In this session, Tara Walpert Levy will share Google's three big bets for 2012, and provide examples and case studies showcasing those emerging trends. Levy will share what's working, learned lessons, and provide some thoughts on how to approach your own marketing a little differently.

Hosted By: Google

As consumer touch points proliferate, companies must break through the clutter and take advantage of the different experiences provided by emerging platforms.  At the same time, they must ensure that while the brand interaction may differ slightly from platform to platform, the brand experience and expectation must remain consistent.  Kruse will explore ESPN’s growth from a singular cable TV channel to a multi-platform brand across TV, radio, print, digital, mobile, and gaming platforms, and how the company strives to make certain that the ESPN brand is the ultimate navigator for any fan in search of sports-related content and information.  She will also discuss the impact on consumers and marketers as traditional TV content moves to mobile devices, and what happens in a world with increasing personalization set by consumers.