Attendee List
2011 New York CMO Collective Attendee List
Dinner Presentations – Marketing in a World of Energy, Healthcare and Hi-Tech: The B2B Side
“Re-Imagining” Marketing at GE
Steve Liguori, Executive Director, Global Marketing, GE
Overview of LexisNexis
Barbara Cooperman, Global CMO, LexisNexis
Overview of Johnson & Johnson
Rohinish Hooda, VP, US Sales & Marketing, Ethicon, Inc., a Johnson & Johnson Company
CMO Collective Presentations:
The Importance of Measuring the Business Impact of Social
Aseem Chandra, Vice President, Strategic Marketing, Omniture Business Unit, Adobe Systems, Incorporated
2011 IBM Global Chief Marketing Officer Study
John Kennedy, Vice President, Corporate Marketing, IBM
Big Deal or BS? How Data and Analytics are Reshaping Marketing
Mike Baker, President & CEO, DataXu
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